Circle City Tickets

Client: Circle City Tickets
Goal: Sell block of Jimmy Buffet Tickets
Call Size: 750
ROI: 1,041%

With a 1,041% Return on Investment, Circle City Tickets (CCT) holds the current record for Vontoo voice messaging performance. Here's how it happened:

Circle City is a ticket broker, buying blocks of tickets for upcoming concerts or sports events and re-selling them to a base of customers that exceeds 60,000.

For a recent Jimmy Buffett concert CCT bought a block of 42 tickets at a great price. Historically, they would then search their customer database for previous purchasers of Buffett tickets, send each a direct mail piece and wait for orders to come in over the next week or so.

With only two days before the concert, they decided to try a Vontoo permission-based voice message to their customers. Using Vontoo, they recorded a call promoting the Buffet tickets, uploaded their customer phone numbers, and sent the call.

"Within minutes our phones were all ringing," exclaimed Mike Peduto, President." We sold all the tickets within an hour. Without Vontoo we would have been lucky to make $200. Instead we made a profit of $1,056."

And that Return On Investment?

• Number of Calls Sent - 750
• Number of Tickets Sold - all 42
• Total Profit - $1,056
• Profit without Vontoo - $200
• Net Profit Due to Vontoo - $856
• Cost of Vontoo Calls - $75

THAT’S A 1,041 % RETURN ON INVESTMENT!

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