Client: Cleveland Browns
Industry: Professional Sports
Goal: Increase Ticket Sales and Attendance

By combining technology and sport, the Cleveland Browns are joining the growing ranks of franchises finding a fresh approach to boosting ticket sales

Instead of selling games solely through mass e-mails or advertised offers, the Browns are literally doing their talking by finessing calling campaigns supported by Vontoo voice marketing.

Vontoo uses unique permission-based technology to deliver pre-recorded voice messages to any landline, mobile or Internet-based phone in the United States or Canada. By accessing Vontoo’s technology via the Internet, the Browns recently imported a phone list of more than 65,000 fans identified as potential season ticket holders. Next, they uploaded a previous recording by one of their players made
for another marketing effort.

After they scheduled the recording for distribution, thousands of fans answered their phones or retrieved a voicemail message to hear a personal appeal from a player encouraging them to buy season tickets with an automatic transfer option to the club’s sales office at the end of the message.

Positive results were reflected in real-time tracking Vontoo automatically generates after every voice broadcast. Each online Vontoo report shows which messages have gone out and reached a live person versus an answering machine or voicemail, as well as for how long a recipient listens to a call.

The Cleveland Browns are among an expanding group of sports franchises using such voice marketing efforts. Other Vontoo clients range from the Houston Rockets and Boston Celtics to major sponsors of professional bull riding. Meanwhile, the company’s dedication to customer service seems to be reinforcing its client relationships.