Marian University Improves Tuition Collection with Vontoo Call Broadcasts
WHO
Marian University is a growing Catholic liberal arts university in Indianapolis, Indiana that offers a traditional residential campus as well as a multi-site adult education program. Marian University serves over 2,200 students, conferring 43 bachelor’s and one master’s degree in 36 majors. In December 2010, the university announced that it had received a $30 million gift to build the state’s first college of osteopathic medicine.
THE SITUATION
The business office staff sought a more powerful and efficient way to reach students and parents for timely remittance of tuition and fees. The university had traditionally used a blend of e-mails, staff-powered calls to students in the residence halls and mailed invoices.
THE CAMPAIGN
The university’s staff decided to implement a Vontoo phone broadcast to remind students of the upcoming tuition payment. Calls were sent out through Vontoo’s online application to over 1,400 students reminding them of the deadline.
THE RESULTS
By implementing the voice campaign with Vontoo, the business office staff reported that their phones were ringing all day. They experienced the largest on-time tuition collection in history – even before accounting for online payments! The business office staff was also delighted with the online call tracking, which allowed the school to determine that just under half the calls went to a machine. Of the calls delivered live, the average listening duration was 42 seconds. Delivery of the message was successful! The business office can rely on Vontoo reporting that gives call detail down to the individual person, the time the message was delivered, and how long the recipient listened.
“I feel good about the outcome of the campaign. It took just minutes to record and send the message and we had our largest on-time tuition collection in memory. We know that the best place to reach our students is on their phones. We’ve since recommended Vontoo to other colleges.”
Alice A Shelton
Director of Business Services, Marian University
