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Release Date: 10/06/2009
Source: StadiaTech.com
Vontoo, Inc., leading voice marketing company, announced today that the WBNA’s Indiana Fever, in conjunction with Carmel and MediaSauce, has produced a campaign for fans using the company’s interactive video product, Vontoo V2 (Voice + Video). Enabling the the Fever to engage its fans – while also collecting a permission-based database of users open to receiving future communications.
“We’re thrilled at the opportunity to connect our season ticket holders with our coaches and players via this great interactive web site,” said Fever Chief Operating Officer/General Manager Kelly Krauskopf, who oversees all aspects of the team’s operation. “The combined efforts of video and voice messaging convey our team’s excitement and share it with our fans.”
In its video campaign with MediaSauce and Vontoo, the Fever produced a video that depicts the team during a dramatic half time speech. The coach and players talk about needing a sixth man to step up (which refers to the fan watching the video). Mid-way through the video, the viewer receives a phone call which appears to come from one of the on-screen Fever players. While listening to the player’s recorded message on his/her phone, the fan continues to watch the video play out on the computer screen. The Fever player enthusiastically enlists the fan’s support at the team’s next game. Watch the video here: http://www.fevermvp.com.
Vontoo’s V2 (Voice + Video) offering not only allows the Fever to offer a treat to its fans, but it is an effective means of obtaining fan opt-in for future communications, which can be a valuable tool for marketing and communication efforts.
