Productive Learning & Leisure

Client: Productive Learning & Leisure
Industry: Training and Motivation
Goal: Send daily motivational calls to clients.

Motivational Phone Calls Delivered by Vontoo Messaging Technology
California’s Productive Learning & Leisure Uses Vontoo to Send Phone Messages to Clients

Already a successful motivational speaker and corporate trainer, Rick Itzkowich wanted to enhance how his company Productive Learning & Leisure (PL&L) connected with its clients. Itzkowich’s solution was a daily motivation phone call via Vontoo’s voice messaging system (vontoo.com).

Using Vontoo’s automated calling service, PL&L created a new product called QuoteActionsSM (quoteactions.com). A subscription-based service, QuoteActionsSM sends an automated daily phone call to clients’ mobile, business or home telephones. During each call, Itzkowich or a colleague reads a memorable quote and then provides the client with a related motivational action.

Vontoo’s voice broadcasting capabilities have allowed PL&L to offer a superior approach to motivational text messages delivered by e-mail. With his inspiring, enthusiastic tone, Itzkowich records each QuoteActionSM voice message through Vontoo’s web interface and schedules them for subsequent delivery. The phone calls are then made in mass at the prescheduled date and time. Since Vontoo requires no hardware, software or third-party call center, PL&L is able to minimize resources spent on the phone calling service while maximizing the client benefits.

Initially launched as a test program, Itzkowich has been overwhelmed by the positive response. “What pleasantly surprised me was the high value our clients ascribed to the call,” he explains. “More than 95 percent indicated a willingness to pay up to $10 a month to receive it.” In less than six months, participation has grown to nearly 400 subscribers.

PL&L is just one example of how Vontoo is redefining marketing communications by offering companies the opportunity to personally connect with members, customers or constituents with voice messaging. Vontoo has played a role in everything from sports marketing for NBA teams, to constituent communication for not-for-profits, to driving product re-orders for small businesses.

In the future, PL&L has the option of using Vontoo’s voice messaging technology to customize daily voice broadcasts specific to each client or group of clients’ demographics. This is a significant benefit, as many companies are asking PL&L to call their employees with a common daily goal. Itzkowich believes it is the direct emotion of a human voice that is more appealing than an email text message that can be easily deleted or ignored.

Vontoo President and Co-Founder Dustin Sapp agrees. “Whether you’re selling seats or selling participation, nothing is more motivating than receiving a personal phone call from someone you’ve grown to trust,” says Sapp. “With Vontoo as a partner, companies like PL&L aren’t just sending out calls. They are completely reinventing what it is to be a leader in their industry.”